AO Advisory
Corporate partnership advisory for sport.
AO Advisory advises rights-holders across sport on the design and execution of corporate partnerships, with particular depth in football and motorsport. The firm also advises UK health charities on corporate partnerships. Engagements are founder-led, deliberately few, and confidential.
A percentage of the firm's fees is donated to cancer and diabetes charities.
Sport
Commercial partnership advisory for rights-holders in football and motorsport — clubs, teams, venues, and drivers without an in-house commercial function. We audit inventory, originate aligned partners, and structure sponsorships through to renewal. Engagements are success-fee led, with retained mandates for established clients.
Health & Charity
Corporate partnership advisory for UK health and cancer charities. We identify aligned corporate partners, secure senior introductions, and support partnerships through to signature. Engagements are on a fixed monthly retainer — we take no commission on funds raised.
- Origination
- Identification of corporate partners whose commitments align with the client's work.
- Introduction
- Direct, senior-level introductions. No mass outreach.
- Execution
- Structuring and stewardship of the partnership through to renewal.
- Fees
- Sport engagements are success-fee led, with retained mandates for established clients. Charity engagements are fixed-fee only — no commission on funds raised.
AO Advisory was founded by Alexander Onyeka. His background is in institutional finance, including a placement within J.P. Morgan Asset Management.