AO Advisory
Corporate partnership advisory for sport.
AO Advisory advises brands on the design and execution of sports partnerships. Engagements are founder-led, deliberately few, and confidential.
Sport
Commercial partnership advisory for brands seeking the right presence in sport — corporates and founder-led consumer brands without an in-house partnerships function. We identify aligned rights-holders, originate access, and structure partnerships through to renewal. Currently focused on padel, one of sport's fastest-growing commercial categories in the UK.
- Origination
- Identification of rights-holders whose audience and values align with the client's brand.
- Introduction
- Direct, senior-level introductions. No mass outreach.
- Execution
- Structuring and stewardship of the partnership through to renewal.
- Fees
- Sport engagements are success-fee led, with retained mandates for established clients.
AO Advisory was founded by Alexander Onyeka. His background is in institutional finance, including a placement within J.P. Morgan Asset Management.