AO Advisory
Corporate partnership advisory
for sport and charity.
AO Advisory advises rights-holders and UK health and cancer charities on the design and execution of corporate partnerships. The firm works with a deliberately small number of clients at any one time. Engagements are retained, founder-led, and confidential.
Sport & Entertainment
Commercial partnership advisory for rights-holders — clubs, venues, and events without an in-house commercial function. We audit inventory, originate aligned sponsors, and structure partnerships through to renewal. Engagements are retainer-led, with a success fee on partnerships we originate.
Health & Charity
Corporate partnership advisory for UK health and cancer charities. We identify aligned corporate partners, secure senior introductions, and support partnerships through to signature. Engagements are on a fixed monthly retainer — we take no commission on funds raised.
- Origination
- Identification of corporate partners whose commitments align with the client's work.
- Introduction
- Direct, senior-level introductions. No mass outreach.
- Execution
- Structuring and stewardship of the partnership through to renewal.
- Fees
- Retainer-led. Charity engagements are fixed-fee only — no commission on funds raised. Sport engagements carry a success fee on partnerships we originate.
AO Advisory was founded by Alexander Onyeka. His background is in institutional finance, including a placement within J.P. Morgan Asset Management.